The Future of Animal Protein: Shifting Demands Create New Pressures & Opportunities

For the last half century, U.S. animal agriculture has focused primarily on improving productivity, efficiency and throughput, resulting in increasing supplies of commodities that have helped assure a safe, abundant U.S. food supply and growing export markets. However, a new report from The Center for Food Integrity shows a pivotal shift in cultural and market expectations for animal protein, and four emerging trends where the industry can innovate.