Maurício Palma Nogueira has been a consultant since 1998, monitoring companies and analyzing market scenarios and financial results in the animal protein production chains. He planned the methodology and is the coordinator of the Livestock Rally. He is the author and co-author of several books, chapters and articles on economics, the accessibility of increasing the technological package, sustainability, the livestock market and trends in agribusiness. In 2015, 2016, 2017 and 2018 he was considered one of the 100 most influential personalities in Agribusiness, according to Dinheiro Rural magazine. In 2018, the Fernando Costa Medal was erected by the AEASP (Association of Agricultural Engineers of the State of São Paulo), as a highlight in the Private Initiative area among the best professionals of the year.